Why “How Are You Feeling?” Might Be Killing Your Patient Retention

In today’s competitive healthcare landscape, patient retention isn’t just about delivering great care—it’s about communicating in ways that build trust, reinforce progress, and empower patients to stay committed to their health journey. And yet, one small, seemingly innocent question is quietly sabotaging your patient retention strategy: “How are you feeling today?” It sounds kind. Supportive. Like you care. But here’s the uncomfortable truth: feelings fade—function is what lasts.